Creating a lifestyle brand out of nothing but an idea is no easy feat for any company. An emerging luxury swimwear line, known as Kompliqué, knew it had to challenge the norms of typical swimwear branding in order to create its mark.When most people think of swimwear advertising, they picture a fun beachy atmosphere on a carefree sunny day, but some rules are meant to be broken. Mood-driven photography with stark design elements, along with high-end packaging materials, created the sumptuous living and exclusivity customers yearned for and positioned Kompliqué in a category all their own.